The oldest document in our possession-Francesco Povero buys a vineyard in the Fippiane region, location already suited for viticulture in the heart of Roero, in Canale d 'Alba.

Bartolomeo Povero, or rather Nonno (Grandpa) Tumlin, cultivates the inherited vineyard and increases production by adding a vineyard that is well exposed to the sun in Regione Cravé. 60 years later, the Santa Lucrezia Cisterna d'Asti DOC will be produced from that plot.

The excellent vintage gives the young brothers Giovanni and Michelino Povero, sons of Tumlin, the inspiration to produce the first branded bottles, expanding sales all over Piedmont. Their courageous resourcefulness will be greatly rewarded.

This year is the turning point in our family’s history. The brothers acquire the current headquarters at the foot of the medieval castle. This encourages them to plant 10 hectares of new vineyards, expanding the production.

Giovanni's sons (Luca, Daniele, and Alessio) found Tenuta Fratelli Povero, whose wines are produced from the best grapes of the oldest vineyards in the Roero area.

The winery is renovated: a modern building is integrated into the wonders of our area, UNESCO World Heritage Site.

The installation of a photovoltaic system capable of producing 353,000 kW of energy every year allows Cantine Povero to satisfy daytime energy needs with renewable energy.

The vineyards obtain organic certification.

The third and fourth generation of the Povero family is leading the future of the winery, dedicated to both tradition and innovation.